With 2015 the state tourism working discussion, highlighted the State Tourism Administration to "China International travel destination" brand making work, emphasizing "features, branding, international, serialized" as the goal, to make the "China Foreign Features Tourism Place "series brand. Yiwu Market The 2010 season, the National Travel Administration to select any type of specialty brands 10-15, 1-2 each model tourist destination to help destination city administration as the main system to create the flier, the formation regarding local Party committees and governments to create new starting point to get tourism.

Reply trust, Yiwu and consistently deepen the "Xing to build the city" development strategy, beyond a distinctive path involving development, tourism economic system, especially business vacation by leaps and bounds. As per create the "China International tourism destination" brand series of job plans, Yiwu International Trade City the city opted for carry out the "China International Business Vacation Destination" to create do the job.

In recent years, the city's tourism economy, mainly business travel by means of leaps and bounds, has noticeable advantages and ideal conditions in the business setting, tourism, shopping vacation brand, international popularity, support and other components of international business take a trip. Municipal Tourism Institution official said, as being the country's tourism everything, Yiwu's largest general distribution center, offers the world's largest grocery, through the creation connected with international business tourist destination, to quicken the development of Yiwu City small business travel and promo is important, there is good to the formation of internationally competitive travel and leisure destination, will help showcase business and travel integration development, strengthen tourism infrastructure in addition to service levels, make international business vacation brand image, improve the quality of Yiwu business travel.

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